Event Schedule

Thursday 12noon

Topic:  Full Funnel Mastery

December is the critical month for both maximizing end-of-year sales and setting the budget for the coming year. This session will move beyond fragmented, short-term tactics to show you how to execute a cohesive, full-funnel digital strategy.

We’ll cover how to strategically balance high-intent conversion campaigns (Bottom-of-Funnel) with essential brand-building efforts (Top-of-Funnel). Learn to connect every touchpoint, from social video to search, and discover the advanced measurement techniques—like incrementality and data-driven attribution—needed to accurately prove ROI across the entire customer journey and secure a larger, smarter 2026 budget.